OluOlu: Co-Build. Co-Own. Co-Win.
An RWA-Powered, Community-Driven Creator Economy
Abstract
OluOlu introduces the next-generation creator economy built on Real-World Asset (RWA) principles.
OluOlu aligns the interests of creators and their communities through a sustainable, tokenized participation model, transforming creators, content, apps, and AI agents into yield-generating creative assets.
By merging Web2 monetization models with transparent Web3 mechanisms, OluOlu enables creators and their supporters to Co-build, Co-own, and Co-win within an ecosystem that rewards long-term contribution rather than token speculation.
Vision
On traditional social platforms, visibility and value are concentrated in the hands of a few top creators. OluOlu redefines this structure by enabling every creator with cash-flow potential to become a community-driven micro-economy.
Our vision is to create an environment where the created work itself becomes a tokenized asset; where creators and fans are able to share aligned incentives leading to growth, sustainability, and collective prosperity.
Key Problems to Solve
Hard to Grow a Fan Base
Existing social platform algorithms overwhelmingly favor top creators, making it difficult for newer creators to gain visibility. Without access to meaningful traffic or community engagement, most creators struggle to grow from day one.
Even Harder to Monetize
Platforms like Patreon demonstrate that content creation can generate consistent cash flow. However, sustainable monetization remains concentrated among small groups of top creators, while the vast majority of mid- and long-tail creators continue to face limited revenue opportunities and weak financial scalability.
Creators and Fans Lack Aligned Interests
Although creators depend heavily on their audience, fan communities receive no direct economic benefit for early support. This lack of alignment leaves fans unmotivated to contribute to creator growth or long-term success.
Absence of a Capital Market for Creators
In the age of AI, a growing number of micro ventures, often one- or two-person creator teams, are generating meaningful revenue yet cannot enter traditional capital markets such as Nasdaq and the NYSE. A new, decentralized framework is needed to provide creators with a fair valuation and community-driven capital formation.
Comparison with Existing Solutions
Web2
Patreon
One-way payment; fans do not share in creator growth; low engagement and conversion.
NFT-based
OpenSea
NFT-structured platforms have poor liquidity and weak price discovery; unsuitable for dynamic fan-based ecosystems.
Memetoken Launcher
Zora
Each creator and each post issues its own token. This structure is complex and confusing for users, as well as highly speculative. The three-level token structure is unstable and crashes easily.
Memetoken Launcher
Friend.Tech
Speculative with an unsustainable bonding-curve-based pricing model.
Memetoken Launcher
Pump.Fun
Purely speculative, with no underlying cash flow to sustain the token's value.
Common Issues in Existing Solutions
Fragmented tokenomics with no unified framework.
No standardized Proof-of-Work validation for creator activity.
Weak links between creator income and token price.
Lack of anti-dump mechanisms and structured growth control.
OluOlu's Solution
OluOlu combines proven cash-flow-based business models with the economic system of Web3.
Core Principles
Co-Build: Fans and creators collaboratively grow the creator economy.
Co-Own: Tokens represent shared participation in creator ecosystems.
Co-Win: Community members benefit from the creator's success through transparent, rule-based mechanisms.
Applicability
This model extends beyond individual creators to include any entity that sees a recurring cash flow via community engagement and viewership. (e.g., AI agents, micro ventures, apps, projects, public entities)
Core Mechanism — The OluOlu Creator RWA Protocol
The OluOlu Creator RWA Protocol upgrades traditional loyalty programs (like airline miles or café points) into a blockchain-powered ecosystem.
Protocol Overview
Each creator issues their own Fan Token, tradable via on-chain DEXs. Transactions are chain-agnostic (currently implemented on Solana).
Creator content and service pricing is based on stablecoins or fiat currency, ensuring price stability independent of token volatility.
Each creator's income consists of cash earnings, Fan Token vesting from their Creator Development Fund, and trading fees.
Fans can purchase the creator's content or services and receive Fan Tokens as a reward.
Fan Tokens may be traded by the general public once the initial liquidity is accumulated and the token is deployed to a DEX.
Creators
Creators refer to both human and non-human entities that produce content, offer services, or generate value within the ecosystem. Examples include:
Individuals;
AI Agents;
Projects;
Apps;
Communities / DAOs;
Public Goods.
Underlying Business Activities
Creators generate revenue by offering content and services to their audiences. Forms of content and typical business activities may include:
Content to be Consumed: Articles, music, videos, and other creative work.
Content with Utility: Stickers, emojis, profile frames, chat bubbles, titles, and badges.
Memberships: Subscription-based access to premium content, direct creator access, or other exclusive perks.
Tickets: Access passes for online or real-world events.
Merchandising: Branded physical or digital goods.
Content and Service Pricing
The price of content and services is set by the creator and denominated in stablecoins or fiat currency. This ensures price stability and prevents drastic fluctuations caused by market volatility.
Community Co-Building and Value Co-Creation
Creators can sell content and services on OluOlu through their own stores opened on the platform. Each creator then decides whether to participate in Community Co-Building, setting a Creator Revenue Share Ratio from 0% to 100%. Platform and third-party fees are deducted prior to the revenue share calculation.
0%: Not Participating in Community Co-Building. All revenue belongs solely to the creator, with no revenue share distributed to the community. (Traditional Model)
50%: Half of the creator's revenue is retained by the creator, while the other half is distributed to the community as revenue share rewards.
100%: All creator revenue is allocated to community revenue share rewards, representing a fully tokenized ecosystem model.
Earning Fan Tokens as Rewards
Fan Tokens are received as rewards for purchasing creator content or services. The quantity is dynamically calculated based on the amount of purchased goods and the current market price of that Fan Token. Creators allocate a portion of their sales revenue to buyback the tokens used for rewards.
Content or Service Delivery
OluOlu employs a fusion model wherein each purchased content or service is bundled with its corresponding Fan Token and/or platform token into a unified digital asset. Content or services created by multiple parties may be bundled with multiple Fan Tokens.
Fusion Process: When a user purchases content or services, a pseudo-NFT is generated to represent the user's access rights and associated benefits. The rewarded Fan Tokens are automatically staked and locked within this pseudo-NFT. If desired, the pseudo-NFT can later be minted into a real NFT, enabling full on-chain transferability or trading. While locked, the Fan Tokens generate a staking yield according to the platform's reward mechanism.
Reward Maturity: Fan Token rewards locked within the NFT or pseudo-NFT follow a 7-day maturity schedule, with 1/7th of the total rewards vesting each day. Tokens can only be fully unlocked once the maturity period is complete.
Defusion Process: The NFT or pseudo-NFT that represents the purchased content or service can be defused to release the staked Fan Tokens. Once defused, the original NFT or pseudo-NFT is burned, and the user permanently forfeits all associated access rights, usage privileges, and unvested rewards linked to the original content or service. If a Fan Token has not yet been deployed on-chain, forcing a defusion will result in those tokens being irrecoverably lost.
The advantage of this fusion model lies in the rights, benefits, and utility of the content or service remaining directly linked to the value of the associated token, all the while maintaining high liquidity - a sharp contrast to the limited tradability of traditional NFTs.
Creator Revenue Streams
Under the OluOlu Creator RWA Protocol, more revenue streams are available to creators than exist on traditional platforms. These revenue streams are made possible when the creator chooses to participate in the Community Co-Building program::
Sales Revenue: As with any creator-based platform, creators earn revenue on sales of content and services. Revenue depends on the community revenue share ratio.
Token Vesting Rewards: Tokens are vested via Proof-of-Work from the associated Creator Development Fund.
Trading Fees: Creators receive a commission on all trades of their Fan Token.
Token Value: As creators sell more content and therefore Fan Tokens, their Fan Token increases in value.
Platform Fees
The platform charges a 10% service fee on all sales of content and services. If a creator's Fan Token is enabled, a 0.5% trading fee is applied to all Fan Token transactions.
Implementation Mechanism
Design Principle
OluOlu operates its protocol as an autonomous "governance butler," enforcing transparent tokenomics and standardized creator-fan engagement rules.
Token Framework
Total Supply per Creator
1 Billion Fan Tokens
Distribution Phases
19 total (1 Launch Phase + 18 Growth Phases)
Phase 1: Launch Phase
Supply: 100 Million Fan Tokens per Creator
Creator Development Fund
40m
Locked and gradually unlocked via Proof-of-Work (PoW) mining tied to daily content creation and sales.
Fan Mining Pool
32.7m
Fan mining rewards during the launch phase, following a Bonding Curve pricing model.
Fan Staking Fund
10m
Subsidizes staking yields if trading fees are insufficient.
DEX Liquidity Pool
17.3m
Ensures adequate liquidity for trading.
Phase 2: Growth Phases
The remaining 900 million tokens are distributed in 18 tranches (50m each).
Conditions for Release:
Be at least one quarter since the previous tranche
Meet a last 30-day sale threshold minimum
Meet a last 30-day average market capitalization minimum
Each new tranche distributes:
40m to the Creator Development Fund
10m to the Fan Staking Fund
This ensures controlled liquidity expansion tied to actual creator performance.
1 (Launch)
100m
10%
-
-
2
50m
15%
$150k
$15m
3
50m
20%
$200k
$20m
4
50m
25%
$260k
$25m
5
50m
30%
$310k
$30m
6
50m
35%
$360k
$35m
7
50m
40%
$410k
$40m
8
50m
45%
$460k
$45m
9
50m
50%
$520k
$50m
10
50m
55%
$570k
$55m
11
50m
60%
$620k
$60m
12
50m
65%
$670k
$65m
13
50m
70%
$730k
$70m
14
50m
75%
$780k
$75m
15
50m
80%
$830k
$80m
16
50m
85%
$880k
$85m
17
50m
90%
$940k
$90m
18
50m
95%
$990k
$95m
19
50m
100%
$1050k
$100m
Creator Revenue
Sales Revenue
From paid content and services, minus fees. The exact percentage depends on the revenue share ratio set by the creator.
Token Vesting Rewards
Via Proof-of-Work-based vesting from the Creator Development Fund. Daily vesting comprises 15% of all Fan Tokens rewarded to fans that day, capped at 1/500th of the Creator Development Fund balance.
Trading Fees
The Fan Token trading fee is fixed at 1% per transaction. This fee is distributed between the creator and their community according to the set community revenue share ratio.
This unlocking model prevents creators from dumping large holdings or rug-pulling.
Fan Token Rewards & Staking
Fans mine tokens by purchasing creator content or services.
If a creator participates in the Community Co-Build program, a portion of their post-fee revenue is used to buy back Fan Tokens and distribute them as rewards to fans.
Token rewards are locked in the purchased asset during the 7-day maturity period (1/7th unlocked daily).
Early unlocking causes a loss of remaining tokens and access rights.
Staking Yields
Yields are derived from the trading fee revenue share.
Target APY: 70%, initially.
When insufficient, the Fan Staking Fund provides covering subsidies (max 1/100th of the fund balance per day).
The subsidy rate declines as the fund depletes over time.
Fan Token Pricing
Launch Phase
Bonding Curve model
DEX Phase
Constant Product Market Maker (CPMM), once the Fan Mining Pool is fully distributed
Platform Fees
Content/Service Sales Fee
10%
Trading Fee
0.5%
Token Supply and Burn Policy
The total token supply is fixed per creator, and there is no automatic burn mechanism. Tokens are destroyed only when holders voluntarily burn them.
Compliance & Risk Statement
OluOlu is not an investment platform, does not give financial advice, and Fan Tokens do not constitute securities or financial instruments. Fan Tokens are designed to reward participation and engagement within each creator's ecosystem, and offer access, rewards, and community utility, not guaranteed financial returns.
All token interactions are transparent, rule-based, and community-driven. The platform complies with regional regulatory frameworks regarding digital assets.
Future Outlook
Through the RWA framework and standardized creator tokenomics, OluOlu aims to become the foundational protocol and capital exchange of the new creator economy, empowering anyone, human or AI, to transform creativity into a sustainable, transparent, and community-owned asset class.
Summary
OluOlu bridges the gap between Web2 monetization and Web3 ownership.
Through structured, rule-based tokenomics, OluOlu transforms creators into RWA-backed digital micro-economies, bringing stability for creators, creator-fan goal alignment, and transparency for the entire ecosystem.
Co-Build. Co-Own. Co-Win.
FAQ
Does the creator have to be a human being?
Not necessarily. A creator can be a person, an organization, a project, an app, a community/DAO, or even an AI agent. The only requirement is that the creator must produce content or provide services that generate cash flow to support its token value and market cap.
Do I have to participate in the Community Co-Build program to become a creator?
No. Participation in the Community Co-Build program is entirely optional. You can become a creator and monetize your content or services without participating in the program.
Although you are not required, we strongly encourage participation. The Community Co-Build program allows you and your community to grow together. By allocating a portion of your revenue to your fans, you boost engagement, reward loyal supporters, and build a stronger shared ecosystem. In short, Community Co-Building helps everyone get a slice of a bigger pie.
What is the Creator Development Fund?
The Creator Development Fund is a reserve designed to support a creator's continuous growth and development. Creators can unlock Fan Tokens from this fund by actively producing content or providing services, with the unlocked amount determined by their sales performance. Upon launch, each Creator Development Fund is allocated 40 million Fan Tokens, but they are locked. The unlocked portion can be withdrawn and freely managed by the creator.
Each time the creator reaches a performance milestone, additional Fan Tokens are injected into the Creator Development Fund. This process continues through all 19 distribution phases, after which the creator and their ecosystem are considered mature and sustainable.
What is the Fan Staking Fund?
The Fan Staking Fund helps boost staking rewards for users. When fans purchase content or services, their rewarded Fan Tokens are staked and yield earnings. If transaction fees are not sufficient to provide ideal returns, especially in the early stages, the fund temporarily subsidizes staking yields to encourage participation.
As creators reach milestones, more Fan Tokens are added to the fund. After all 19 distribution phases, staking rewards will be fully covered by transaction fees, and the subsidy will no longer be needed.
How can I, as a creator, earn more than before?
Your income as a creator increases for two main reasons:
1) Fan motivation and engagement: Early fans and content consumers are incentivized to purchase more of your content and services through Fan Token rewards; supporting your growth grows the value of their held tokens at the same time.
2) Dual income structure: Your revenue now comes from two sources: direct cash income from content/services sales, and Fan Token income that grows in value as your fan base and business expand. While your cash income remains stable, the increasing value of your Fan Tokens can significantly boost your overall earnings over time.
As a fan, why should I support my favorite creator on OluOlu instead of other platforms?
On OluOlu, when you support your favorite creators by purchasing their content or services, you'll receive Fan Tokens as rewards on each purchase. As your favorite creator grows, gaining more followers and recognition, the value of the Fan Tokens you own also increases.The earlier you support a creator, the greater your potential benefit: you're part of their journey from the beginning, and you have the unique opportunity to share in the success of the creators you love.
(Disclaimer: Fan Tokens do not represent an investment. The value of Fan Tokens may fluctuate significantly, and Fan Tokens are not guaranteed to produce returns.)
If I can buy a creator's Fan Tokens directly, why should I purchase their content or services?
If you're a fan of the creator, purchasing their content or services gives you access to exclusive experiences and benefits that token holders alone don't receive. In addition, Fan Tokens you earn through content or service purchases are automatically staked, allowing you to generate staking rewards over time. Buying content or services directly from the creator is also the most genuine way to support them - your purchase helps them grow while also allowing you to share in their long-term success.
How do I receive Fan Token rewards after purchasing content or services?
When you purchase content or services from a creator, rewarded Fan Tokens come automatically fused inside a pseudo-NFT. These tokens are locked and are staked to yield earnings, and they vest gradually over 7 days (1/7th unlocks each day).
You can claim your Fan Token rewards by defusing the pseudo-NFT. However, this process will burn the NFT and permanently revoke your access to the purchased content or service.
If I'm not a fan of a creator, can I still own that creator's Fan Tokens?
Yes. Once the Fan Token is listed on a DEX, anyone can buy and trade them directly on-chain. You don't have to be a fan to own them, though fans typically gain the most value from engaging with the creator's ecosystem.
How does OluOlu prevent rug-pulling?
Rug-pulling usually happens when a small group obtains a large number of tokens at a very low cost and sells them quickly, causing liquidity collapse and a sharp drop in token price. On OluOlu, Fan Tokens are carefully managed from the start. Two Proof-of-Work (PoW) mechanisms are in place to prevent early concentration of tokens in the hands of a few parties:
Creator Mining: Creators mine Fan Tokens by selling content or services. Tokens are gradually unlocked from the Creator Development Fund, with the unlocked amount determined by both the creator's sales revenue and the current token price.
Fan Mining: Fans mine Fan Tokens by purchasing content or services, earning rewards from the Fan Mining Pool. The reward amount is also linked to the purchase amount and the token price. Additionally, all Fan Token rewards are subject to a maturity period before they can be fully unlocked, further preventing rapid dumping.
If a creator stops producing new content or offering services, will their Fan Token value drop to zero?
Not necessarily. In most cases, a Fan Token's value is tied to the creator's ongoing content and services. If the creator stops producing content, the token's growth potential will likely decrease, potentially leading to a decline in value. Continued activity is the most effective way to sustain or increase a Fan Token's value.
However, there are exceptions. A creator's previous work may later gain a large number of views. For example, a previously produced song going viral would cause the Fan Token value to rise even if the creator is no longer producing music. Similarly, if a creator's past work is well-known and retains a strong collectible value, the Fan Token may appreciate over time, even without new content.
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